About Us

Welcome to our world of natural care, where passion meets purpose. We are Hamza and Ainee, a husband-and-wife duo committed to revolutionizing skincare and haircare in Pakistan with our organic products. Our journey began with a heartfelt need—our children, Ajwad and Adeen, were struggling with dry, flaky skin, and Ainee's mother, who is undergoing dialysis, faced extreme skin dryness. This led us on a path of extensive research and learning to create solutions that are not only effective but also safe and nurturing.

At the heart of our brand is Ainee, our dedicated formulator. Together with Hamza, we have developed a range of high-quality, chemical-free products. Our collection includes organic soaps, shampoo bars, conditioners, and other skincare and haircare essentials—all made with the finest oils and essential oils. We pride ourselves on using cold process methods for our soaps and never incorporating synthetic fragrance oils. Each product is handcrafted with love, ensuring the highest standard of quality and care.

Our mission is to offer fellow Pakistanis a healthier alternative to conventional products. We are dedicated to providing organic, sulphate-free solutions that protect our skin and hair from harsh chemicals and harmful materials. Our aim is not only to improve the well-being of our customers but also to contribute to a safer, healthier Pakistan for future generations.

This endeavor is a tribute to our parents and in-laws—Naeem and Tasneem, Afzal and Safia—whose support and inspiration have been pivotal. Our products are more than just skincare and haircare; they are a testament to our commitment to creating a better, safer environment for everyone.

Thank you for joining us on this journey towards a natural and chemical-free future. We hope our products bring you the same comfort and care that we strive to provide for our own family.